6 Chapter 5 – Food Marketing
6
Chapter 5 – Food Marketing
6.1 Advertising
6.1
Advertising
6.1.1 Laws Governing Food Advertising
6.1.1
Laws Governing Food Advertising
6.1.2 FTC Regulation of Food
6.1.2
FTC Regulation of Food
6.1.2.1 FTCA: Relevant to Food
6.1.2.1
FTCA: Relevant to Food
6.1.2.2 Jurisdiction Blurring Between FTC and FDA
6.1.2.2
Jurisdiction Blurring Between FTC and FDA
6.1.2.3 Deceptive Advertising
6.1.2.3
Deceptive Advertising
6.1.2.4 Substantiation Doctrine
6.1.2.4
Substantiation Doctrine
6.1.2.5 Enforcement
6.1.2.5
Enforcement
6.2 Food Marketing Litigation
6.2
Food Marketing Litigation
6.2.1 Growth
6.2.1
Growth
6.2.2 State Consumer Protection Statutes
6.2.2
State Consumer Protection Statutes
6.2.2.1 Usage
6.2.2.1
Usage
6.2.2.2 California and New Jersey
6.2.2.2
California and New Jersey
6.2.2.3 Defenses
6.2.2.3
Defenses