3 Change, Diagnosing Problems & Formulating Responses 3 Change, Diagnosing Problems & Formulating Responses

3.1 Change Management 3.1 Change Management

3.2 Problem Diagnosis 3.2 Problem Diagnosis

3.2.1 The Firm's Environment 3.2.1 The Firm's Environment

3.2.2 Industry Dynamics 3.2.2 Industry Dynamics

3.2.3 The Resource Based View 3.2.3 The Resource Based View