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Internet & Society: The Technologies and Politics of Control (Spring 2019)

“Automated Experiments on Ad Privacy Settings” by Amit Datta et al., Proceedings on Privacy Enhancing Technologies (2015).

Read Introduction, 6, 7

This paper describes a number of experiments revealing – according to the authors – measurable discrimination in the advertisements that Google shows to end users. What difficulties might researchers (and platforms, and advertisers) face in defining what fairness and discrimination actually are?