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Casebook Read Credits
Internet & Society: The Technologies and Politics of Control (Spring 2019)
Resource 2 . 2 . 1

“Getting the Message: How the Internet is Changing Advertising” by Susan Young, Harvard Business Review (2000).

John Bowers

The promise of internet advertising was recognized from early in the internet’s history, but new technologies have driven massive acceleration in advertiser sophistication. What does this article – written in 2000 – get right about the future of advertising? If the authors had anticipated the rise of platforms, how might that knowledge have impacted their predictions?

“Getting the Message: How the Internet is Changing Advertising” by Susan Young, Harvard Business Review (2000).

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