10 The Shareholder Collective Action Problem 10 The Shareholder Collective Action Problem

10.1 Proxy Advisors 10.1 Proxy Advisors

In large corporations with dispersed ownership, an individual small shareholder has practically no influence on the outcome. It is rational for the shareholder not to spend time and resources learning about the complex issues at stake (“rational apathy”), and unlike in political elections, there is typically no emotional or moral impetus propelling voters (shareholders) to vote. It is thus unsurprising that the majority of such “retail shareholders” tend not to vote.

Today, institutional investors such as mutual funds or pension funds own approximately 70% of all publicly traded shares in the U.S. These investors are certainly better positioned to vote than retail shareholders. Nonetheless, even they find the task arduous. They tend to hold shares in a vast number of corporations, making it an enormous task to accumulate and analyze the comprehensive information necessary to make well-informed decisions in shareholder votes. And large as they may be, these investors still only own a small fraction of each stock (the largest fund managers control funds owning on the order of 5% of each stock). Some might prefer not to vote. But many are legally required to, most notably those regulated under the Employee Retirement Income Security Act of 1974 (ERISA).

So-called proxy advisory firms, also known as proxy advisors, have emerged to help institutional investors overcome the considerable costs of gathering the information necessary to make well-informed decisions in shareholder votes. The market leaders are Institutional Shareholder Services (ISS) and Glass Lewis. These firms provide institutional investors with analyses and recommendations on all matters put to a shareholder vote, including board elections, executive remuneration, and corporate transactions.

Proxy advisors arguably wield considerable powers as intermediaries between shareholders and boards of directors. This is true at the level of individual decisions, where the voting recommendation of the most important proxy advisors will oftentimes be a decisive factor for the outcome of a shareholder vote. This is also true at the level of corporate governance more generally. Proxy advisors like ISS have established voting guidelines that seek to identify good corporate governance practices and formulate voting recommendations depending on whether corporations adhere to these practices or not. For example, ISS’s current voting guidelines (https://www.issgovernance.com/file/policy/active/americas/US-Voting-Guidelines.pdf?v=1) contain the following rule for recommendations concerning votes on non-independent directors:

Vote against or withhold from non-independent directors (Executive Directors and Non-Independent Non-Executive Directors per ISS’ Classification of Directors) when:

  • Independent directors comprise 50 percent or less of the board;
  • The non-independent director serves on the audit, compensation, or nominating committee;
  • The company lacks an audit, compensation, or nominating committee so that the full board functions as that committee; or
  • The company lacks a formal nominating committee, even if the board attests that the independent directors fulfill the functions of such a committee.

—ISS United States Proxy Voting Guidelines, p. 9 (footnotes omitted).

In order to ensure that their proposals will succeed at shareholder meetings, boards often feel compelled to comply with the (de-facto) standards set by these organizations.

In recent years, the power wielded by proxy advisory firms like ISS has sparked debates about the need for regulation and oversight, and the SEC has taken several stabs at regulating them. One of the most important criticisms levied against proxy advisors pertains to a potential conflict of interest: These firms often run corporate governance consulting businesses on the side, and there is a perception that corporations might be able to increase their chances of receiving favorable voting recommendations by engaging the services of these advisors.

10.2 Proxy Access 10.2 Proxy Access

The collective action problem in voting has a parallel in initiating a vote, in particular when it comes to launching a proxy fight. The shareholder who initiates the fight incurs all the associated costs, while receiving only a fraction of any benefit created. When compared to voting, the benefits of initiating proxy fights can be larger, but the costs are definitely larger as well.

To reduce these costs, the SEC adopted rule 14a-8, which deals with shareholder proposals. Under this rule, any shareholder holding a sufficient number of shares for a sufficient period of time can force the corporation to include on its proxy statement and proxy card a proposal submitted by the shareholder. Rule 14a-8(i)(8)(iv) is very explicit, however, that the rule does not apply “[i]f the proposal … [s]eeks to include a specific individual in the company's proxy materials for election to the board of directors.”

With rule 14a-8 unavailable, by default the only means for a dissident shareholder to propose alternative board candidates is to file a separate proxy statement, i.e., to initiate a full-on proxy fight. This is expensive. Note that the “universal proxy” rule 14a-19, adopted in 2021, does not change this equation because it is only triggered if the dissident files a proxy statement and commits to soliciting shareholders holding at least 67% of the voting power.

The ability to get dissident candidates onto the corporation’s proxy without the need for a separate dissident proxy solicitation is called proxy access. As our discussion of rules 14a-8 and 14a-19 demonstrates, proxy access is not provided by SEC rules (nor is it mandatory under state law).  The issue of whether this policy should be changed has been one of the most hotly debated issues in corporate governance for decades.

In this millennium, the SEC first proposed formal rules dealing with proxy access in 2003 and 2007. In 2009, the SEC again proposed to require proxy access in a new rule 14a-11. In response, it received about 700 comments. The comments were sharply divided on the merits of the proposed rule. Major corporations and their law firms opposed it, whereas institutional investors supported it. Congress weighed in with Section 971 of the Dodd-Frank Act of 2010, which amended section 14 of the Securities Exchange Act to give the SEC explicit authority to require proxy access. The SEC ultimately adopted a modified rule 14a-11 in 2010. In Business Roundtable v. SEC (2011), however, the D.C. Circuit struck down this new rule as “arbitrary and capricious” under the Administrative Procedure Act. Judge Ginsburg’s opinion is noticeable for its hostility towards the SEC and its strict demands of cost-benefit analysis. The SEC long seemed intent on trying it again but did not muster the resources to do so.

1. Why might proxy access matter?: The shareholder collective action problem

To understand its magnitude, let us look more closely at the collective action problem in unseating an incompetent board.

A critical piece of legal background is that dissident shareholders have no right to reimbursement for the costs of running their own proxy campaign (hundreds of thousands or even millions of dollars). The board may legally reimburse a dissident’s cost if the contest was about corporate policy rather than mere personnel issues. But realistically, no incumbent board will do so. The only practical way for a dissident to be reimbursed is to win control of the board.

Let’s look at the resulting incentives in a simple numerical example. Imagine better management could increase the value of a corporation’s shares by $100m (say, from $1 billion to $1.1 billion). You own 1% of those shares. Your individual benefit from better management would hence be $1m. Let’s say a proxy contest would cost $2m.

If you win and replace the board, your candidates will vote to reimburse you. You will hence make a $1m gain because your shares are worth more with better management. But if you lose, you won’t be reimbursed, your shares’ value does not appreciate, and you are stuck with the $2m costs.

Imagine the chances of winning the proxy contest are 50-50 (in practice, that’s high — people tend to be suspicious of dissidents). In expectation, you would lose $500,000 (50% × $1m – 50% × $2m = -$500,000). Thus, you won’t do it. And this happens even though in this example (1) you own $10m worth of shares of this one corporation— a big stake for most investors, and (2) the expected collective benefit to all shareholders combined is $48m (50% × $100m - $2m = $48m).

2. Variations in the bylaws or the charter

As usual, these default rules can be changed in the charter (cf. DGCL 102(b)(1)) or in the bylaws (cf. DGCL 109). Details of permissible bylaws were disputed, prompting the adoption of DGCL 112 and 113 in 2009 (read!).

Shareholders can use bylaw amendments to obtain the right to proxy access and/or to proxy expense reimbursement even against the opposition of the board (why can shareholders not use charter amendments for this purpose?). And SEC rule 14a-8 allows them to collect “votes” for such amendments using the corporation’s proxy. Rule 14a-8(i)(8) excludes director nominations from 14a-8, but it does not exclude bylaw proposals relating to such nominations in subsequent meetings. In 2014/15, activist shareholders — in particular, New York City’s Comptroller, responsible for the City’s pension funds— used this route at dozens of US corporations, and many of these proxy access proposals passed. By 2020, more than 75% of the S&P 500 corporations, and more than 600 U.S. corporations in total, had adopted proxy access bylaws under investor pressure.

3. The Ideology of Proxy Access

Until now, however, proxy access has been used only once, and even then the challenger ultimately withdrew its candidate. Why? As explained above, the idea is that proxy access will make it much cheaper for an activist to propose a candidate, and hence alleviate the collective action problem. But let’s take a closer look at the costs, and whether proxy access really reduces them.

Traditionally, an important expense in running proxy campaigns was mailing costs. These seem relatively minor now that challengers can make their materials available electronically (cf. rule 14a-16(l)) or solicit only a small number of large institutional investors, who now hold a large fraction of most corporations’ shares. But challengers still need to buy a lot of lawyer time to comply with SEC requirements and to avoid fraud lawsuits under rule 14a-9. A successful campaign also tends to require lots of canvassing by proxy solicitors and campaigning with the help of public relations firms. After all, the insurgent must compete with the board, who buys the same services (including litigation) with the corporation’s coffers. Costs for legal and other advice are rather independent of proxy access.

If proxy access does not indeed reduce costs for “insurgent” shareholders, why is it such a hotly contested topic? The answer is suggested by the following comment from Ted Mirvis of Wachtell, Lipton, Rosen, & Katz in response to the 2007 proposals:

Wars have many fronts. The battle lines in the fight between the director-centric and the shareholder-centric models of the world now once again include the SEC, as it considers whether to allow shareholders to use a company’s proxy statement for director nominations.

10.3 Shareholder Activism 10.3 Shareholder Activism

While most shareholders tend to be rationally apathetic, engaging minimally with the corporations in which they are invested, some adopt a more proactive stance. These so-called activist investors, often institutional investors or hedge funds, utilize the mechanisms of corporate governance as levers to influence a company's decision-making processes and overall governance. One of their most important weapons is the proxy fight.

Shareholder activism can be driven by financial and/or social goals. Socially motivated activism seeks to address environmental, social, or governance (ESG) issues within a company. An example of a recent high-profile activist campaign with social objectives is Engine No. 1’s campaign against ExxonMobil’s board in 2021. Engine No. 1, a small hedge fund, successfully pressed for changes in the company's approach to climate change and its board composition. We focus on the more common and more controversial financially motivated activism, in which activist investors—primarily hedge funds—make it their business model to invest in companies with the intention to conduct activist campaigns.

The business model of financial activists must overcome the shareholder collective action problem—the challenge that shareholders bear the full costs of their engagement with a corporation, while reaping only a fraction of the resulting benefits. Hedge funds often resolve this by acquiring sizable stakes in a target company, often up to (and sometimes even exceeding) 5% prior to initiating their activist campaigns. If their activism is successful and leads to an increase in the company's share price, these large holdings enable activists to claim a significant portion of the overall rise in company value—ideally, enough to (more than) offset their expenses.

Section 13(d) of the Securities Exchange Act plays a significant role here. It requires anyone acquiring 5% of a corporation’s voting stock with the intent to influence corporate control to disclose their acquisition to the SEC and the public on Schedule 13D within 10 days. This alerts the target and the market. To the extent the activist is expected to increase the value of the shares, this will now be reflected in the stock price, meaning that, from the filing onwards, the activist will not be able to profit from further acquisitions even if the activist’s intervention is indeed beneficial for the stock’s value.

The rise in financially motivated “hedge fund activism” has sparked heated policy debates that partially mirror the earlier debates about hostile takeovers. Like critics of hostile takeovers, critics of hedge fund activism—often the same people!—argue that these activists tend to prioritize short-term gains over the company's long-term interests. In support, they point to the fact that activists often encourage actions such as stock buybacks or special dividends that transfer cash from the corporation to shareholders, which might come at the expense of longer-term corporate investments in research, development, or infrastructure. Proponents of activism counter that cash transfers from corporations to shareholders may be anything but short-termist: shareholders may have better use for the cash than the target corporation, in particular investing it in other corporations with better long-term projects.

In deciding which view is right, a key institution is the stock market: to the extent stock prices accurately reflect a corporation’s prospects, short-termist actions will be counterproductive for the activists. In particular, if correctly incorporated into the stock price, inefficient cash payouts will reduce the stock price by more than the cash being paid out, thus harming, not helping, the activist who owns the stock while lobbying for the payouts. Inefficient corporate actions could generate value for the activist only if the market not only fails to recognize the inefficiency but mistakes it for a beneficial action. In that case, the activist could walk away with a profit while leaving the other shareholders holding the bag. On the flip side, insofar as activism does generate value at the target company, passive shareholders also benefit.

The mere potential of an activist campaign might also influence management behavior, even if such a campaign is not currently active. However, it can be challenging to predict the nature and implications of management’s preemptive actions. The threat of activism might discourage inefficient practices that could invite activist attention, thereby benefiting shareholders. But it could also encourage wasteful conduct as managers attempt to present their companies as unattractive targets for activism. Managers, after all, know things about their company that outsiders, including activists, do not, so managers can engage in costly window-dressing, at least for a while. Managers can also waste resources on “activism defense.” The overall effects of activism can therefore be hard to discern. Yet, insofar as activists’ presence profits shareholders, it might provide a counterweight to passive investors’ rational apathy.

Like hostile takeovers, activist campaigns usually encounter resistance from boards of directors. Boards have actively sought to hinder activist shareholders from launching proxy fights and influencing corporate decision-making. One important defensive measure are advance notice bylaws, which impose long lead times and extensive disclosure requirements on shareholders seeking to nominate alternative director slates. Another important defense is the anti-activist poison pill, which threatens to dilute the stakes of activist shareholders, particularly when they attempt to coordinate their campaigns with others.

In a departure from their approach to defensive devices in the takeover context, the Delaware courts have generally been hesitant to endorse defensive devices against activist campaigns. An instantly famous example of this approach is the Delaware Chancery Court’s recent Williams Companies Stockholder Litigation decision invalidating an anti-activist poison pill.

10.4 Williams Cos. S'holder Litig (Del. Ch. 2021) 10.4 Williams Cos. S'holder Litig (Del. Ch. 2021)

 Questions:

    1. Instead of applying Unocal, could the Chancery Court have reviewed the pill under other standards of review? Would the application of these alternative standards have altered the outcome of the case?
    2. One of the Williams board’s main motivations for the adoption of the pill was directors’ concern over activists engaging in “‘short-term’ agendas.” Do you find this concern compelling? How does Vice Chancellor McCormick respond to it?
    3. Recall that Moran approved the use of a clear-day anti-takeover pill. By contrast, VC McCormick invalidates the Williams pill in part because Williams did not face a tangible threat of shareholder activism. What, if anything, justifies this disparate treatment of anti-takeover and anti-activist pills?
    4. Under what circumstances, if any, would it be permissible for a board to deploy a pill similar to the one adopted by Williams?

IN THE COURT OF CHANCERY OF THE STATE OF DELAWARE

 

 

THE WILLIAMS COMPANIES STOCKHOLDER LITIGATION

 

Consolidated

C.A. No. 2020-0707-KSJM

 

MEMORANDUM OPINION

Date Submitted: February 5, 2021

Date Decided: February 26, 2021

Gregory V. Varallo, BERNSTEIN LITOWITZ BERGER & GROSSMANN LLP,

Wilmington, DE; Michael J. Barry, Christine M. Mackintosh, Kelly L. Tucker, GRANT & EISENHOFER P.A., Wilmington, DE; Mark Lebovitch, Thomas G. James, BERNSTEIN LITOWITZ BERGER & GROSSMANN LLP, New York, NY; Jeremy S. Friedman, David F.E. Tejtel, FRIEDMAN OSTER & TEJTEL PLLC, Bedford Hills, NY; Counsel for Plaintiffs.

William M. Lafferty, Kevin M. Coen, Lauren K. Neal, Sabrina M. Hendershot, MORRIS, NICHOLS, ARSHT & TUNNELL LLP, Wilmington, DE; Andrew Ditchfield, Brian M. Burnovski, Mari Byrne, DAVIS POLK & WARDWELL LLP, New York, NY; Counsel for Defendants The Williams Companies, Inc., Alan S. Armstrong, Stephen W. Bergstrom, Nancy K. Buese, Stephen I. Chazen, Charles I. Cogut, Michael A. Creel, Vicki L. Fuller, Peter A. Ragauss, Scott D. Sheffield, Murray D. Smith, and William H. Spence.

Patricia R. Urban, Michael A. Weidinger, Megan Ix Brison, PINCKNEY, WEIDINGER, URBAN & JOYCE LLC, Wilmington, DE; Counsel for Defendant Computershare Trust Company, N.A.

  

McCORMICK, V.C.

This litigation concerns the validity of a stockholder rights plan, or so-called “poison pill,” a device that came to popularity in the 1980s as a response to front-end loaded, two- tiered tender offers. Coercive tender offers of the 1980s were “to takeovers what the forward pass was to Notre Dame football in the days of Knute Rockne,” and a powerful offense required a powerful defense. Of all the defenses developed to fend off hostile takeovers, the poison pill was among the most muscular. These bulwarks gained judicial imprimatur in 1985 when the Delaware Supreme Court upheld a poison pill as an anti- takeover device in Moran v. Household International, Inc. Moran also established intermediate scrutiny under Unocal as the legal framework for reviewing stockholder challenges to poison pills.

Poison pills metamorphosed post-Moran. The flip-over feature of the Moran pill was augmented by a flip-in feature. After the adoption of state anti-takeover statutes, trigger thresholds crept down from the 20% threshold of Moran to 15% and then to 10% in some instances. The pill’s initial success engendered mission creep. Originally conceived as anti-takeover armaments, poison pills were redirected to address other corporate purposes such as protecting net operating loss assets.8 Recently, pills have been deployed to defend against stockholder activism.

The plaintiffs in this litigation challenge an anti-activist pill adopted by the board of directors of The Williams Companies, Inc. (“Williams” or the “Company”) at the outset of the COVID-19 pandemic and amid a global oil price war. The Williams pill is unprecedented in that it contains a more extreme combination of features than any pill previously evaluated by this court—a 5% trigger threshold, an expansive definition of “acting in concert,” and a narrow definition of “passive investor.”

Unocal calls for a two-part inquiry, asking first whether the board had reasonable grounds for identifying a threat to the corporate enterprise and second whether the response was reasonable in relation to the threat posed. The defendants identify three supposed threats: first, the desire to prevent stockholder activism during a time of market uncertainty and a low stock price, although the Williams board was not aware of any specific activist plays afoot; second, the apprehension that hypothetical activists might pursue “short-term” agendas or distract management from guiding Williams through uncertain times; and third, the concern that activists might stealthily and rapidly accumulate over 5% of Williams stock.

Of these three threats, the first two run contrary the tenet of Delaware law that directors cannot justify their actions by arguing that, without board intervention, the stockholders would vote erroneously out of ignorance or mistaken belief. This decision assumes for the sake of analysis that the third threat presents a legitimate corporate objective but concludes that the Company’s response was not proportional and enjoins the Williams pill.

I.                   FACTUAL BACKGROUND

Trial took place over three days. The record comprises 206 trial exhibits, live testimony from four fact and three expert witnesses, deposition testimony from eight fact and three expert witnesses, and one-hundred stipulations of fact. These are the facts as the court finds them after trial. the witnesses’ last names and “Dep. Tr.”

A.                Williams and Its Board

Williams is a publicly traded Delaware corporation with its headquarters in Tulsa, Oklahoma. It owns and operates natural gas infrastructure assets, including over 30,000 miles of pipelines and 28 processing facilities, and handles approximately 30% of the nation’s natural gas volumes.

At all times relevant to this decision, there were approximately 1.2 billion shares of Williams common stock outstanding. Based on the stock’s trading price from March 2020 through the time of trial, Williams’ market capitalization ranged from approximately

$11.22 to $27.54 billion. About 50% of Williams’ outstanding shares are owned by approximately twenty institutional investors. Williams’ largest three stockholders— Blackrock, Vanguard, and State Street—collectively hold almost a quarter of the Company’s common stock.

Williams’ certificate of incorporation establishes a straight Board of Directors (the “Board”) and provides “that directors shall be elected annually for terms of one year.” Williams stockholders have the right to remove directors without cause and to act by written consent.

As of March 2020, the Board comprised twelve members—CEO Alan Armstrong and eleven outside directors. The complaint names as defendants Armstrong and ten of the outside directors—Stephen W. Bergstrom, Nancy K. Buese, Stephen I. Chazen, Charles I. Cogut, Michael A. Creel, Vicki L. Fuller, Peter A. Ragauss, Scott D. Sheffield, Murray D. Smith, and William H. Spence (collectively, the “Director Defendants”).

B.                Williams’ Prior Experience with Stockholder Activism

In late 2011, Soroban Capital Partners LLC (led by Eric Mandelblatt) (“Soroban”) and Corvex Management LP (led by Keith Meister) (“Corvex”) each acquired slightly less than 5% of Williams stock. Through a February 2014 agreement with Williams, Mandelblatt and Meister joined the Board.

During their tenure, Mandelblatt and Meister were instrumental in pressing for a merger with Energy Transfer Equity LP. After the merger was terminated, six of the Board’s thirteen members—including Mandelblatt and Meister—attempted to remove and replace Armstrong as CEO. When this effort failed, those six directors resigned. Meister then threatened a proxy fight to replace the entire Board, but he agreed to stand down when Williams named three new independent directors—Bergstrom, Sheffield, and Spence. Bergstrom became Chair.

Management also underwent significant change. Armstrong remained as CEO, but the Company hired several new executives, including CFO John D. Chandler and General Counsel T. Lane Wilson.

Armstrong and Smith are the only two Director Defendants who served on the Board during the Soroban and Corvex era; the others joined the Board in either 2016 or 2018. Smith found Soroban and Corvex’s activism detrimental to the Company. Smith further felt that Soroban and Corvex pushed for short-term-value-enhancing agendas that were not aligned with the Board’s long-term goals.

C.                Williams Stock Price Plummets

Before 2020, Williams stock price traded at a high of $24.04 and had been relatively stable over the preceding months. In early 2020, however, the COVID-19 pandemic and the ensuing oil price war between Saudi Arabia and Russia shocked the oil market and sent stock prices plummeting.

The COVID-19 pandemic hit first. On January 31, 2020, the Department of Health and Human Services “declared a public health emergency in response to the COVID-19 pandemic.” Williams stock price fell to $18.90 by the end of February 2020. During this period, trading volume in Williams stock was high and fluctuated dramatically from day to day, indicating “a lot of unusual and short-term-type trading.”

The Board met on March 2, 2020, to discuss solutions for the declining stock price. Management and representatives from Morgan Stanley explained that the stock was approaching lows similar to those in 2010 and 2016, despite the fact that earnings were 25% higher and the Company was carrying significantly less debt. The Board discussed a share repurchase program but opted to preserve liquidity and continue to de-leverage instead.

Then came the oil price war. On March 8, 2020, Saudi Arabia cut prices in reaction to Russia’s conduct at a March 2020 meeting of the Organization of the Petroleum Exporting Countries. The following day energy stocks “fell to their lowest levels in 15 years, dropping 20% in a single day.” Williams stock price closed at $14.99 on March 9, 2020. By March 19, Williams stock price had fallen to approximately $11, which was close to a 55% decline since January 2020.

D.                Cogut’s Plan

Around early March 2020, outside director Cogut conceived of an alternative to the repurchase program—a stockholder rights plan (the “Plan”). Cogut, a retired lawyer who had led the M&A and private equity practices of a prominent New York law firm, had joined the Board in 2016. Cogut had helped clients adopt rights plans roughly a dozen times beginning in the 1980s.

Cogut witnessed the evolution of poison pills throughout his career and described them at trial as “the nuclear weapon of corporate governance.” He explained his understanding that the poison pill was historically designed to protect companies from hostile takeovers and that they originated in response to front-end loaded, two-tier tender offers. Cogut knew that acceptable trigger thresholds had declined from 20% to 15%, with the occasional 10% trigger. As trigger levels shrank, the pills’ uses expanded. Cogut observed that companies began using pills to protect their net operating losses (“NOLs”) and not just as a takeover deterrent.

Like many Delaware corporations, Williams had an “on-the-shelf” pill (the “Shelf Pill”)—a rights plan that the Company could quickly adopt in the event a threat arose. The Board considered a “refreshment” of the Shelf Pill every so often; the last such refreshment took place in October 2019. The Shelf Pill was geared towards a traditional change of control situation. None of the Company representatives could testify as to details of the Shelf Pill other than its existence, though Cogut testified that it likely had a trigger of 15% and certainly greater than 5%.

Cogut was not concerned with a potential takeover or with NOLs. He felt that the “circumstances that existed because of the pandemic” warranted “a different type of pill.” The “uncertainty” in the market required a solution that could “insulat[e]” management from activists “who were trying to influence the control of the company.”

Cogut suggested a rights plan to Wilson around March 2 when management was considering its share repurchase proposal. Cogut’s proposal “was not meant to deal with the same issues as the stock buyback” and was not fully developed—he simply recommended that “the concept [of a pill] should be considered” by management. The goal was to prevent “[a]ny activism that would influence control over the company at an aggregate level above 5 percent.”

Cogut made no distinctions among types of activism. He hoped to impose a “one- year moratorium” on activism of any type. To accomplish this goal, he proposed “a shareholder rights agreement with a 5% triggering threshold, a one-year duration, and an exclusion for passive investors.”

E.                Williams Management Proposes the Plan to the Board

After Cogut proposed the Plan, Wilson consulted with Davis Polk & Wardwell LLP (“Davis Polk”), the Company’s outside counsel. Davis Polk then revised the Shelf Pill and sent a draft to Wilson on March 11, 2020.

After receiving the draft from Davis Polk, Wilson socialized the Plan among senior management including Armstrong. Cogut expected Armstrong to support the idea because he had “barely survived” Soroban and Corvex’s “attempt to get him fired.”

Management liked the pill. At the time, Williams Director of Investor Relations & Treasury Brett Krieg had been looking for a way to “monitor the potential emergence of activists in this low price environment.”

On March 17, Wilson forwarded a draft pill to Cogut, along with Davis Polk’s “explanation of changes.” Wilson noted that he, Armstrong, and Chandler were “all supportive of moving forward proactively.”

Wilson also asked Cogut to discuss the Plan with Bergstrom, who lacked any experience with poison pills. Cogut emailed Bergstrom to express his “view that [Williams] should adopt a shareholders’ rights plan with a 1 year term, a 5% threshold, and an exception for 13g holders.” Bergstrom agreed to discuss the Plan with Cogut the following morning.

In the meantime, Armstrong, Bergstrom, and Wilson scheduled an emergency Board meeting to further evaluate Cogut’s Plan. Wilson had also advised that holding two meetings would look better; he recommended scheduling a “second board meeting to approve, at least a day later, to show appropriate consideration by the Board.”

Cogut and Bergstrom spoke by phone on the morning of March 18. Bergstrom expressed concern about the Plan’s novelty. He was wary of the 5% trigger and “had not joined the enthusiasm of management to proceed.” During a call later that morning, Bergstrom expressed similar concerns to Wilson.

F.                 The Board Calls an Urgent Meeting

The Board scheduled its first meeting for the evening of March 18. An agenda distributed to the Board prior to the meeting identified two discussion topics: (i) the Plan, which the agenda gave forty minutes, and (ii) whether to hold the annual stockholder meeting virtually, which the agenda gave twenty minutes. The agenda attached a presentation titled “Rights Plan Overview.” The Board did not receive a draft of the Plan before or during the March 18 meeting.

The meeting lasted approximately seventy-five minutes, with most of that time spent on the Plan. Representatives from Davis Polk and Morgan Stanley attended the meeting.

During the meeting, Armstrong and Wilson delivered the presentation. The presentation identified the purposes of stockholder rights plans generally, the mechanics of rights plans, and their dilutive effects.

Management’s presentation explained that, generally, rights plans seek to:

  • “Discourage unsolicited takeover attempts that do not offer an adequate price to all stockholders or are otherwise not in the best interests of the company and its stockholders;”
  • “Discourage or prevent coercive or unfair takeover tactics” such as “acquisitions of control through open market purchases[,] ‘street sweeps,’” or “coercive tender offers, including partial and two-tiered tender offers;”
  • “Encourage bidders to negotiate with the Board;” and
  • “Provide the Board with [the] opportunity to preserve existing, more advantageous strategies or to develop and implement superior ”

The next slide of the presentation explained that, generally, rights plans are not intended to:

  • “Prevent all acquisitions;”
  • “Deter fully priced and fairly structured offers;”
  • “Prevent proxy contests for representation on Board;” or
  • “[P]revent a group of unaffiliated hedge funds from acquiring meaningful positions . . . so long as they remain below the threshold.”

The presentation went on to identify “the board’s duties.” It also noted certain “corporate governance matters,” including the possibility of negative reactions from Institutional Shareholder Services Inc. (“ISS”) and the press.

The presentation did not discuss any proposed features specific to the Plan, although the minutes of the March 18 meeting reflect that the Board discussed a 5% trigger.

In addition, the minutes of the March 18 meeting state that:

  • Morgan Stanley “advised that, given the extremely unusual market volatility primarily arising from the uncertainty relating to the coronavirus outbreak and the disproportionate impact on the Company’s common stock price . . . a Rights Plan is a valid consideration.”
  • Morgan Stanley advised that “in light of existing disclosure regimes, and high, volatile trading volumes, before the Company would have any insight or knowledge, an opportunistic investor could acquire a sizable position in the Company’s common stock.”
  • Armstrong stated “that the adoption of a Rights Plan would protect and preserve the interests of long-term shareholders.”
  • The Board discussed “protecting long-term shareholders (especially by exempting all passive investors from the contemplated plan).”

The Board also discussed the “market perception” and the anticipated reaction of its stockholders, the press, and proxy advisory firms to the proposed Plan. The directors concluded that “further explanation to shareholders” could overcome bad publicity given “the one year term and other . . . mitigating factors in respect of any potential negative investor reaction.”

Although the Board had not yet seen a draft of the Plan, by the end of the March 18 meeting, the Board had decided to adopt it. Buese stated that the Board had “unanimously” decided that its “fiduciary duty required [it] to take action in light of the significant dislocation of the stock” despite the “risk that shareholders could vote out a director” in response. The only open issues were logistical questions and a formal vote.

As recommended by Wilson, the Board scheduled a second meeting for the following day, the evening of March 19. The Board briefly discussed transitioning its 2020 Annual Meeting of Stockholders to a virtual setting before adjourning for the evening.

G.               The Board Adopts the Plan.

Immediately after the March 18 Board meeting, Williams corporate secretary Bob Riley emailed Computershare Trust Company, N.A. (“Computershare Trust”) noting that “our Board will tomorrow adopt a shareholder rights plan” and asking to “chat tomorrow about Computershare’s role as the rights agent.” Later that evening, Riley emailed the agenda and materials for the meeting to the Board, including the Plan.

On the morning of March 19, Williams filed its 2020 Proxy Statement in anticipation of its April 28, 2020 annual stockholder meeting. The Proxy Statement did not disclose that the Board was considering the Plan.

An agenda was sent to the Board a few hours before the meeting. The agenda allocated sixty minutes to “[a]pproval” of a “Shareholder Rights Plan,” including: Morgan Stanley’s presentation, discussion of the Plan, review of a draft Form 8-K and a Form 8A registration statement, adoption of resolutions approving the Plan, and review of a draft press release.

The email also included a presentation prepared by Morgan Stanley. Buese testified that she reviewed these materials and “touch[ed] base” with Bergstrom and Wilson prior to the March 19 Board meeting. She did not review every detail but focused instead on key terms and provisions.

The March 19 Board meeting began at 6 p.m. with the full Board and representatives from Morgan Stanley and Davis Polk in attendance. The Morgan Stanley team opened the meeting, beginning its presentation with an executive summary of the Plan before turning to “Considerations Regarding a 5% Trigger.” The executive summary stated:

The key benefit of a rights plan is to prevent an opportunistic party from achieving a position of substantial influence or control without paying a control premium to other shareholders.

A shareholder rights plan does not deter friendly or hostile M&A; however, an acquiror would be forced to negotiate with the Board.

An activist would be limited in its ability to accumulate a large stake.

The executive summary stated that “campaigns from well-known activists are expected to continue at a reasonable pace in the current market.” In connection with this prediction, the presentation stated that:

The rights plan would deter an activist from taking advantage of the current market dislocation and challenges in monitoring unusual trading patterns that results in a rapid accumulation of a >5% stake.

The presentation displayed a chart signaling an upward trend in stockholder activism and predicting that such activism would not decline as significantly as it did in response to the market downturn of 2008.

As to the trigger, the presentation informed the Board that: (a) only 2% of rights plans had triggers below 10%; (b) 76% of rights plans “set the trigger” between 15% and 20%; and (c) “[n]o precedents exist below 5%.” The presentation did not cover any other provisions of the Plan.

Morgan Stanley walked the Board through its generation of an exercise price for the warrants included in the Plan and the impact that triggering the Plan at that price would have on Company stock.

The Morgan Stanley team concluded its presentation with some general market data regarding exercise price multiples. It further identified a substantial decline in active rights plans among public companies—only 55 at the end of 2019, down from a high of 946 at the end of 2009.

After delivering the presentation, the Morgan Stanley and Davis Polk representatives left the room to allow the Board to deliberate. The minutes indicate that the Board discussed “recent market events and the impact on the Company’s stock price.”

Cogut confirmed at trial that Morgan Stanley relayed the above information at the March 19 Board meeting. He regarded the information about other rights plan triggers “irrelevant” because “this was not a traditional shareholder rights plan.”

Buese recalled that the Board discussed the potential impact the Plan would have on the trading volume of Williams stock. She further noted that the Board revisited “several levels of thresholds” and “the acting in concert concept.” Buese also recalled that the Board discussed the “the fact that ISS has a reasonably dim view of rights plans.” According to Buese, the Board collectively felt that “outreach and engagement and education” would temper any investor dissatisfaction.

Following discussion, the Board unanimously resolved to adopt a stockholder rights plan “in substantially the form presented at the meeting.” The March 19 meeting, initially scheduled to last for one hour, adjourned after forty minutes.

On March 20, 2020, the Company issued a press release that publicly disclosed the Board’s adoption of the Plan (the “March 20 Press Release”). On March 30, 2020, the Company supplemented the 2020 Proxy Statement to disclose the Plan’s adoption (the “March 30 Proxy Supplement”).

The Board elected not to subject the Plan to a stockholder vote. Cogut testified that the idea of allowing stockholders to vote on the Plan “was not raised” by Morgan Stanley, Davis Polk, or any of the Board members. At trial, the Director Defendants cited time constraints as an additional consideration, contending that the 2020 Proxy Statement “was at the printer” by the time the Board began discussing the Plan.

H.               The Plan’s Features

The Plan will expire at the end of one year and has four key features: (i) a 5% trigger; (ii) a definition of “acquiring person” that captures beneficial ownership as well as ownership of certain derivative interests, such as warrants and options; (iii) an “acting in concert” provision that extends to parallel conduct and includes a “daisy chain” concept (the “AIC Provision”); and (iv) a limited “passive investor” exemption.

While the Plan’s features were a focal point of trial, they received little attention during the March 18 and March 19 Board meetings. The Director Defendants confirmed that Board discussions focused almost exclusively on the 5% trigger. Although Buese recalls having discussed the concept of the AIC Provision, other directors testified that the Board was informed only that the Plan would apply to groups of investors but did not review or discuss the actual terms of the AIC Provision. Most directors admitted that they had not even read the key features of the Plan before this litigation began.

The Plan operates in conjunction with regulatory requirements established by federal and state law. Understanding the Plan’s features requires a quick refresher of certain of those requirements.

  • Section 13(d) of the Securities Exchange Act (the “Exchange Act”) requires that non-passive investors report “beneficial ownership” of more than 5% of a class of stock but gives investors a ten-day window to report ownership levels using a Schedule 13D form. During that window, the investor is permitted to continue accumulating stock.
  • Section 13(d) does not include derivative securities in the definition of “beneficial ownership.”
  • Section 13(d) aggregates the beneficial ownership of investors who are acting in concert, which under the Exchange Act occurs where “two or more persons agree to act together for the purpose of acquiring, holding, voting or disposing of equity securities of an issuer.” Section 13(d)’s definition of “acting in concert” does not capture “parallel conduct” (discussed below) nor a “daisy chain” concept (discussed below).
  • Section 13(d) excludes “passive investors,” defined as persons who acquired “securities in the ordinary course of [their] business and not with the purpose nor with the effect of changing or influence the control of the issuer.”

1.                  The 5% Trigger

The Plan established a trigger threshold of “5% or more.” The Plan is triggered, and the rights distributed, on “the close of business on the tenth Business Day after” a “Person” (defined as an individual, firm, or entity) acquires “beneficial ownership” of 5% or more of Williams stock or commences “a tender or exchange offer” that would result in their ownership reaching that threshold. Given Williams’ market capitalization in March 2020, triggering the 5% threshold at the time the Plan was adopted would have required an economic investment (sometimes referred to as a “toehold”) of approximately $650 million.

2.                  Beneficial Ownership Definition

The Plan’s definition of “beneficial ownership” starts with the definition found in Rule 13d–3 of the Exchange Act, then extends more broadly to include “[c]ertain synthetic interests in securities created by derivative positions,” such as warrants and options.

3.                  The AIC Provision

The AIC Provision deems a Person to be “Acting in Concert” with another Person if: such Person knowingly acts (whether or not pursuant to an express agreement, arrangement or understanding) at any time after the first public announcement of the adoption of this Right Agreement, in concert or in parallel with such other Person, or towards a common goal with such other Person, relating to changing or influencing the control of the Company or in connection with or as a participant in any transaction having that purpose or effect, where (i) each Person is conscious of the other Person’s conduct and this awareness is an element in their respective decision-making processes and

(ii) at least one additional factor supports a determination by the Board that such Persons intended to act in concert or in parallel, which additional factors may include exchanging information, attending meetings, conducting discussions, or making or soliciting invitations to act in concert or in parallel.

Breaking it down, the AIC Provision deems a Person to be “Acting in Concert” with another where the Person: (1) “knowingly acts . . . in concert or in parallel . . . or towards a common goal” with another; (2) if the goal “relat[es] to changing or influencing the control of the Company or [is] in connection with or as a participant in any transaction having that purpose or effect;” (3) where each Person is “conscious of the other Person’s conduct” and “this awareness is an element in their respective decision-making processes;” and (4) there is the presence of at least one additional factor to be determined by the Board, “which additional factors may include exchanging information, attending meetings, conducting discussions, or making or soliciting invitations to act in concert or in parallel.” The fourth factor of this definition gives the Board “a great amount of latitude” for making the “Acting in Concert” determination.

The “parallel-conduct” dimension of the “acting in concert” provision (sometimes referred to as a “wolfpack” provision) is a feature of modern pills, as Defendants’ expert witness Professor Guhan Subramanian of Harvard Law School and Harvard Business School explained.  According to Subramanian, poison pills have always included an acting-in-concert concept. Early poison pills required express agreements, using language that tracked the definitions of a “group,” “affiliate,” and “associate” under Section 13(d) and Rule 12b-2 of the Exchange Act. Express agreement provisions do not capture so-called wolfpack activism achieved through “‘conscious parallelism’ that deliberately stop[s] short of an explicit agreement.”

The AIC Provision includes a “daisy chain” concept, providing that “[a] Person who is Acting in Concert with another Person shall be deemed to be Acting in Concert with any third party who is also Acting in Concert with such other Person.” Put differently, stockholders act in concert with one another by separately and independently “Acting in Concert” with the same third party.

The AIC Provision does not apply to a public proxy solicitation or tender offer. Persons are not deemed to be “Acting in Concert” solely as a result of soliciting proxies in connection with a “public proxy or consent solicitation made to more than 10 holders of shares of a class of stock” or when soliciting tenders pursuant to a “public tender or exchange offer.” While this provision allows stockholders to initiate a proxy contest and solicit proxies without triggering the Plan, it does not exempt routine communications among stockholder before the launch of a proxy contest or tender offer.

The AIC Provision is also asymmetrical. It excludes “actions by an officer or director of the Company acting in such capacities,” such that incumbents can act in concert without suffering the consequences of the Plan.

4.                  The Passive Investor Definition

The Plan carves out “Passive Investors” from the definition of “Acquiring Persons.” The Plan defines “Passive Investor” to mean:

[A] Person who (i) is the Beneficial Owner of Common Shares of the Company and either (a) has a Schedule 13G on file with the Securities and Exchange Commission pursuant to the requirements of Rule 13d-1(b) or (c) under the Exchange Act with respect to such holdings (and does not subsequently convert such filing to a Schedule 13D) or (b) has a Schedule 13D on file with the Securities and Exchange Commission and either has stated in its filing that it has no plan or proposal that relates to or would result in any of the actions or events set forth in Item 4 of Schedule 13D or otherwise has no intent to seek control of the Company or has certified to the Company that it has no such plan, proposal or intent (other than by voting the shares of the Common Shares of the Company over which such Person has voting power), (ii) acquires Beneficial Ownership of Common Shares of the Company pursuant to trading activities undertaken in the ordinary course of such Person’s business and not with the purpose nor the effect, either alone or in concert with any Person, of exercising the power to direct or cause the direction of the management and policies of the Company or of otherwise changing or influencing the control of the Company, nor in connection with or as a participant in any transaction having such purpose or effect, including any transaction subject to Rule 13d-3(b) of the Exchange Act, and (iii) in the case of clause (i)(b) only, does not amend either its Schedule 13D on file or its certification to the Company in a manner inconsistent with its representation that it has no plan or proposal that relates to or would result in any of the actions or events set forth in Item 4 of Schedule 13D or otherwise has no intent to seek control of the Company (other than by voting the Common Shares of the Company over which such Person has voting power).

This carve-out was intended to ensure that truly passive investors would be exempt from the definition of Acquiring Person under the Plan. Director Defendants testified as to their belief that the definition excludes Schedule 13G filers, defined under the Exchange Act as an investor that “acquired such securities in the ordinary course of his business and not with the purpose nor with the effect of changing or influencing the control of the issuer.”

As drafted, however, the carve-out is far more exclusive. The definition uses “and” before romanette (iii), which makes the three requirements of the provision conjunctive. Thus, a stockholder must meet all three conditions to qualify as an exempt “Passive Investor.” Consequently, the definition excludes any investor that seeks to “direct or cause the direction of the management and policies of the Company” as provided in romanette (ii) of the definition. The “management and policies” qualifier of the AIC Provision captures a broader range of activity other than the “changing or influencing . . . control” language applicable to Schedule 13G filers.

As most of the defense witnesses testified, this conjunctive language appears to have been a mistake. The intent was for the provisions to present two options: “(i) or (ii) and (iii).” Yet, the Board never discussed nor corrected this error.

Even a disjunctive reading of the Rights Plan’s Passive Investor Definition is quite narrow. At the time the Board adopted the Plan, Williams had only three 13G filers in its stock: BlackRock, Vanguard, and State Street. Read disjunctively, the Passive Investor Definition would include at most those three investors.

I.                   Public Reaction to the Plan

The Board correctly anticipated that the market and stockholders would react negatively to the Plan. Two of Williams’ largest stockholders reached out regarding the Plan shortly after its announcement, and ISS recommended in an April 8 report that stockholders vote against Bergstrom’s re-election at the Company’s annual meeting.

In recommending against Bergstrom’s re-election, ISS cited “The board’s adoption of a poison pill with a 5 percent trigger is problematic, as it is highly restrictive and could negatively impact the market for the company’s shares as the market recovers.” ISS noted, “the pill was not a reaction to an actual threat – real or perceived – of an activist investor or hostile bidder.” ISS further opined that “the board did not appear to consider other alternatives,” that “[w]hen ISS asked the company whether it had considered a shorter term, the answer appeared to be ‘no,’” and that “[w]hen ISS asked the company whether it had considered adopting a more standard pill with a higher trigger and using its upcoming annual meeting to seek shareholder ratification of its 5 percent plan, the answer appeared to be ‘no.’”

After recognizing on April 7, 2020, that “initial votes [were] trending against” Bergstrom due to anti-Plan backlash, Williams launched a stockholder outreach campaign to preserve Bergstrom’s seat. Williams engaged proxy soliciting firm Okapi Partners and met with stockholders in an attempt “to turn around some of the votes that ha[d] been cast and shore up the vote.”

On April 14, 2020, Williams management held an investors call. The talking points and agenda addressed the Plan’s adoption:

  • Their stated “Rationale for Adoption” was to “[p]revent an opportunistic party from achieving substantial influence or control without paying a control premium to other stockholders.”
  • They selected the 5% threshold because with “stock market prices so dislocated from fundamental values, a threshold above 5% would allow enormous accumulations by non-passive investors (all passive investors are exempt)” and because of the Company’s “recent past experiences with activism,” when “Corvex and Sorobon [sic] owned, either as beneficial owners or as economic interest owners, 96% of the Company’s outstanding shares. Neither owned more than 5%.”
  • “Many activist campaigns are conducted at levels below 10% ownership; a level higher than 5% simply does not protect a company against an ”
  • “The Rights plan is intended to . . . reduce the likelihood of those seeking short-term gains taking advantage of current market conditions at the expense of the long-term interests of stockholders, or of any person or group gaining control of Williams through open market accumulation or other tactics without paying an appropriate control premium.”
  • The Board selected a one-year duration because “[n]o one can predict the duration of the current crisis and the Board wants the management focused solely on the business, which the Rights Plan is intended to facilitate.”

In handwritten notes made to a print-out of the investors call agenda, Chandler wrote: “limited scope à just activist.”

Wilson circulated the talking points and agenda to Bergstrom and others on April 14. In response, Bergstrom wrote:

Only thing is [sic] would add is we saw a 50 plus percent in stock price and a minimal decline in cash flow and business fundamentals. We don’t talk about how our business didn’t change. I use the term you have heard of throw the baby out with the bath water. In our case they threw the bathtub out as well. That is why we put it in place at that level because that is exactly the kind of situation people with bad intentions look for. Dislocation in market where fundamentals are incongruent with that situation.

Williams gave a slide presentation during the April 14 investors call and disclosed the presentation the next day as a proxy supplement (the “April 15 Proxy Supplement”). The presentation stated that the disclosure was intended to explain “the Board’s rationale for adopting the [Plan], the [Plan’s] key terms, the Board’s process in adopting the [Plan], and [the Company’s] corporate governance practices generally.” It stated:

  • “Our Board adopted a Rights Plan on March 19, 2020 after careful consideration. This action was taken: [i]n light of unprecedented market conditions and severe market declines [and] [i]n the best long-term interest of our stockholders.”
  • “Rationale and purpose of adoption: To prevent an opportunistic party from achieving substantial influence or control without paying a control premium to other stockholders.”
  • “Company experience in recent past reinforced Board’s view that 5% is the right threshold in this environment.”

At the April 28, 2020 annual meeting, the stockholders re-elected Bergstrom to the Board, but by a slim margin—only 67% of the shares were cast in favor of Bergstrom. As Director Chazen noted shortly after the vote, “no one should take great solace from the voting results,” as “[a] third of the vote against [Bergstrom] is much larger than I would have guessed.” Fidelity Investments, which voted in support of all directors, emailed the Company to note that its support was cautionary: “I would encourage you to put the pill up for a shareholder vote next year if it is extended or we likely will hold directors accountable.”

J.                  The Board Fails to Redeem the Plan.

The Board has the authority to redeem or amend the Plan, but it remains in place. At trial, Buese offered one reason for why the Board did not redeem the Plan. She speculated that doing so could send a signal “that the board believed we have achieved full and fair value for the share price,” effectively setting “an artificial ceiling” on the value of Williams stock. Buese admitted that she did not discuss this justification with any other director, vet it through advisors, or submit it for Board discussion.

In fact, outside of the context of privileged discussions concerning this litigation, the Board never considered redeeming the Plan. In post-trial briefing, the defendants claimed that maintaining the Plan was a business judgment duly considered by the Board— they asserted that “the evidence shows that members of the Board, and on one occasion, the Board as a whole, have considered whether to redeem the Plan and decided that it was not in the Company’s best interests to do so.” The defendants, however, asserted privilege over the “one occasion” when the “Board as a whole” supposedly considered whether to redeem the Plan. Consequently, there is no factual record to support the defendants’ claim.

Meanwhile, Williams stock price has substantially recovered. By June 8, 2020, Williams stock price had returned to $21.58; it closed at $21.68 on August 24, 2020. Third-quarter financial results for 2020 noted the “stability and predictability of business,” and Armstrong touted the Company’s strong performance “during a year marked by disruption and uncertainty.”

K.               This Litigation

Plaintiff Steven Wolosky filed this litigation on August 27, 2020. Plaintiff City of St. Clair Shores Police and Fire Retirement System (with Wolosky, “Plaintiffs”) filed a similar action on September 3, 2020. The court granted expedition on September 8 and consolidated the two actions on September 15.

The operative complaint asserts a direct claim for breach of fiduciary duty against the Director Defendants seeking declaratory and injunctive relief regarding the validity and enforceability of the Plan. The Complaint also names as defendants the Company and Computershare Trust solely in its capacity as the rights agent for the Plan (together with the Director Defendants, “Defendants”).

On November 11, 2020, over Defendants’ objection, the court certified a class defined as: “all record and beneficial holders of company common stock who held stock as of March 20, 2020, and who continue to hold stock through and including the date on which the rights plan expires or is withdrawn, redeemed, exercised or otherwise eliminated,” excluding Defendants. A three-day trial was held from January 12 to 14, 2021. Post-trial briefing concluded on February 5, 2021.

II.                LEGAL ANALYSIS

Plaintiffs claim that the Director Defendants breached their fiduciary duties when adopting and maintaining the Plan. This decision agrees and issues a mandatory injunction requiring redemption.

A.                Direct Versus Derivative

The parties dispute whether Plaintiffs’ claim is derivative or direct. Plaintiffs argue that their claim is direct. Defendants argue that Plaintiffs’ claim is derivative and thus subject to Court of Chancery Rule 23.1, which requires Plaintiffs to either make a pre-suit demand on the Board or to demonstrate that demand would have been futile. Plaintiffs did not make a pre-suit demand, and Defendants argue that Plaintiffs have failed to demonstrate demand futility, requiring judgment in Defendants’ favor.

In 2004, the Delaware Supreme Court established a two-part test for determining whether claims are direct or derivative in Tooley v. Donaldson, Lufkin & Jenrette, Inc. Tooley involved a third-party, two-step acquisition in which the target corporation consented to the acquirer postponing the closing of the first-step tender offer by twenty- two days. Stockholder plaintiffs sued, claiming that the stockholders of the target corporation had a contractual right to have the offer close on time. The plaintiffs claimed that had the offer closed on time, the stockholders would have gotten their money faster. As damages, the plaintiffs sought the time value of money that they had lost from the delay.

The Court of Chancery held that the claims were derivative and dismissed them under Rule 23.1. In reaching this conclusion, the trial court relied on Delaware decisions employing the concept of “special injury” to determine when a plaintiff could sue directly. Those decisions defined special injury as a wrong “separate and distinct from that suffered by other shareholders . . . or a wrong involving a contractual right of a shareholder.”

Applying the special-injury test, the trial court held that there was no meaningful distinction between the contract rights of the tendering and non-tendering stockholders, such that they all held parallel contract rights.  The decision then reasoned that “[b]ecause this delay affected all . . . shareholders equally, plaintiffs’ injury was not a special injury, and this action is, thus, a derivative action at most.” In other words, the trial court accepted the argument that it was appropriate to treat a claim—there, a contractual claim—as derivative if all of the stockholders held the same right and all suffered the same injury to their parallel right.

The Delaware Supreme Court reversed. The high court recognized that the concept of special injury had become “amorphous and confusing” and traced much of the uncertainty to Bokat v. Getty Oil Co., where it held that “[w]hen an injury to corporate stock falls equally upon all stockholders, then an individual stockholder may not recover for the injury to his stock alone, but must seek recovery derivatively in [sic] behalf of the corporation.” The Tooley court described Bokat as “confusing and inaccurate” for the following reasons:

It is confusing because it appears to have been intended to address the fact that an injury to the corporation tends to diminish each share of stock equally because corporate assets or their value are diminished. In that sense, the indirect injury to the stockholders arising out of the harm to the corporation comes about solely by virtue of their stockholdings. It does not arise out of any independent or direct harm to the stockholders, individually. That concept is also inaccurate because a direct, individual claim of stockholders that does not depend on harm to the corporation can also fall on all stockholders equally, without the claim thereby becoming a derivative claim.

In this passage, Tooley reframed the analysis in a way intended to remedy the confusion caused by Bokat by distinguishing between (i) an injury that fell indirectly on all stockholders equally, which supported a derivative claim, and (ii) an injury that affected stockholders directly, even if all stockholders suffered the same injury, which gave rise to a direct claim. Tooley then expressly rejected the special-injury test in favor of a new, two-part standard, asking: “(1) who suffered the alleged harm (the corporation or the suing stockholders, individually); and (2) who would receive the benefit of any recovery or other remedy (the corporation or the stockholders, individually)?”

No decision since Tooley has addressed whether a claim seeking to enjoin a stockholder rights plan is derivative. In one decision, this court dismissed under Rule 23.1 a claim for damages challenging a defensive action, but the defensive action did not involve a rights plan and the plaintiff did not dispute that the claim was derivative. In another decision considering a challenge to a series of anti-takeover measures, the court deemed the direct-derivative distinction immaterial to the outcome and thus declined to determine whether the claims were solely derivative.

Tooley, however, did not expressly overrule the cases applying the special-injury test, and the decision suggested that some of those cases might have reached the right outcome, thus opening the door for litigants to rely on decisions predating Tooley. In briefing, Defendants rely on this court’s pre-Tooley decision in Moran (“Moran I”) for the proposition that poison pill challenges must be brought derivatively.

In Moran I, the board of Household International, Inc. (“Household”) adopted a rights plan with 20% and 30% triggers as a preventive measure to fend off a potential takeover by an entity affiliated with one of Household’s own directors. Applying the special-injury test, the trial court concluded that the stockholder plaintiff’s challenge was derivative:

[W]here, as here, no shareholder is presently engaged in a proxy battle, and the alleged manipulation of corporate machinery does not directly prohibit proxy contests, such an action must be brought derivatively on behalf of the corporation.”

Defendants interpret the above-quoted language as creating a rule that all poison pill challenges are derivative subject to a narrow exception that applies during an active proxy contest. For simplicity, this decision refers to this characterization of Moran I as the “derivative presumption.” Based on this presumption, Defendants argue that because Plaintiffs are not engaged in a proxy contest, they cannot pursue their claims directly.

As with any pre-Tooley holding, a court must determine whether the ruling resulted from the now-defunct special-injury test. The derivative presumption of Moran I suffers from this flaw, as language found just two sentences after the above-quoted language reveals: “Because the plaintiffs are not engaged in a proxy battle, they suffer no injury distinct from that suffered by other shareholders as a result of this alleged restraint on the ability to gain control of Household through a proxy contest.” The emphasized language reflects that the Moran I court viewed the exception—a stockholder’s active pursuit of a proxy battle—as a “separate and distinct” feature giving rise to a special injury. Absent that special injury, the Moran I court saw the pill as affecting the rights of all stockholders to the same degree. The derivative presumption of Moran I thus appears to be a direct application of the special-injury test, and this aspect of Moran I was thus impliedly abrogated by Tooley.

Even before Tooley, the derivative presumption of Moran I drew criticism. Just a few months after the Delaware Supreme Court issued Moran II, which affirmed Moran I without addressing the derivative question, a federal court rejected a pleading-stage argument that a claim challenging a poison pill adopted by the board of Crown Zellerbach Corporation was derivative in nature.

In 1994, the American Law Institute’s Principles of Corporate Governance highlighted the issue, commenting that “[c]ases have divided as to whether the issuance of a ‘poison pill’ security can be challenged by a direct action on the grounds that it chills voting rights or restricts the alienability of the shareholder’s stock.” Foreshadowing the law’s development in Tooley, the passage criticized Moran I because its “focus on the similarly of treatment misses the central point that fundamental shareholder rights (e.g., voting and alienability) can be infringed by a variety of board actions that treat existing shareholders alike.”

In 1999, this court in Gaylord criticized the derivative presumption in Moran I. There, management owned a majority of the company’s Class B, super-voting stock, which gave management control of the company. A Chapter 11 restructuring required that the company reclassify its Class B stock and issue additional equity, which would reduce management’s voting power from 74% to 20%.  Planning ahead, the management-dominated board developed a strategy to maintain their control. First, the board adopted a poison pill with a 15% trigger that made it economically impractical for anyone to accumulate a meaningful block without the board’s approval. Second, management exercised its power at both the board and stockholder levels to adopt a series of defensive charter and bylaw amendments before their voting control expired. The stockholders challenged the defensive measures and the claims survived a motion to dismiss.

On a motion for class certification, then-Vice Chancellor Strine was required to determine whether the complaint pled derivative or direct claims. He criticized the reasoning of the rule of Moran I on multiple grounds, centering on Moran I’s failure to acknowledge who suffered the harm. He pointedly asked “why a board’s action to interpose itself between stockholders who are ordinarily free to sell their shares, and purchasers who are ordinarily free to buy those shares—if improper—works an injury on the corporation as an entity.” By contrast, he thought it was “obvious” that the plan infringed on stockholders’ fundamental rights to sell and vote. In the end, the Vice Chancellor followed the derivative presumption of Moran I but observed that the ruling was immaterial on the facts of the case. The Vice Chancellor explained that if the plaintiff stated a claim implicating Unocal, then the practical effect was “automatic demand excusal” under Aronson.

Tooley addressed the faulty logic of Moran I’s derivative presumption. It is now possible to embrace the reasoning of Gaylord and acknowledge that poison pills, if improper, work an injury on stockholders directly by interfering with at least two fundamental stockholder rights.

“Modern corporate law recognizes that stockholders have three fundamental, substantive rights: to vote, to sell, and to sue.” From these fundamental rights flow subsidiary rights, including the right to communicate with other stockholders, nominate directors, and communicate with (and even oppose) management and the Board. As this court has observed, “[o]ne of the basic rights of a stockholder is to be able to communicate with his fellow stockholders on matters germane to such stock, and, if necessary, to organize other stockholders for corporate action.”

All rights plans interfere to a some degree with the right to sell and the right to vote, but Moran held that the level of interference is nominal in the traditional anti-takeover pill that has both a relatively high trigger and an exception for soliciting revocable proxies. A traditional pill did not attempt to restrict stockholder communications. As discussed below, the Plan goes beyond a traditional pill by combining a parsimonious trigger of 5% with the AIC Provision and a limited passive ownership exception. Through this combination of provisions, the Plan limits the act of communicating itself, whether with other stockholders or management. It also restricts the stockholder’s ability to nominate directors. It thus infringes on the stockholders’ ability to communicate freely in connection with the stockholder franchise, much of which occurs outside the context of proxy contests. This articulation of the harm flows to stockholders and not the Company.  In this way, enjoining the Plan is a remedy that affects stockholders alone and not the Company. Thus, Plaintiffs’ claim is direct under Tooley.

B.                The Standard of Review

The parties also dispute the applicable standard of review. Plaintiffs contend that Unocal governs the court’s analysis. Defendants argue that the more deferential business judgment standard applies.

Since the Delaware Supreme Court’s decision in Moran, this court “and the Supreme Court have used Unocal exclusively as the lens through which the validity of a contested rights plan is analyzed.”

Defendants nevertheless argue that the Board’s adoption and maintenance of the Plan should be subject to business judgment review.  Defendants say that the sole justification for Unocal’s enhanced standard is “the omnipresent specter that a board may be acting primarily in its own interests, rather than those of the corporation and its shareholders.” Defendants argue that this specter is not present where a poison pill is designed to address stockholder activism as opposed to hostile takeover attempts.

There are many possible responses to Defendants’ attempt to parse finely the concept of entrenchment, but it suffices for present purposes to say that Defendants’ contention runs contrary to the Delaware Supreme Court’s decision in Selectica II. There, the poison pill was adopted for the purpose of preserving NOL assets and not warding off hostile takeover attempts. The court held that the Unocal standard nevertheless applied because all poisons pills, “by . . . nature,” have a potentially entrenching “effect.” It is therefore settled law that the Board’s compliance with their fiduciary duties in adopting and then failing to redeem the Plan must be assessed under Unocal.

  1. The Unocal Analysis

Having addressed the two threshold issues, this decision now turns to the merits of the enhanced scrutiny analysis. Unocal calls for a two-part inquiry. “The first part of Unocal review requires a board to show that it had reasonable grounds for concluding that a threat to the corporate enterprise existed.” Framed more broadly, directors must demonstrate that they acted in good faith to achieve a “legitimate corporate objective.”

To satisfy the first part of Unocal, Defendants must demonstrate that the Board conducted a “good faith and reasonable investigation.” The reasonableness of the investigation is “materially enhanced” where the corporate decision is approved by a board comprising a majority of outside, nonemployee directors “coupled with a showing of reliance on advice by legal and financial advisors.”

To meet their burden under the first part of Unocal, however, Defendants must do more than show good faith and reasonable investigation. “[T]he first part of Unocal review requires more than that; it requires the board to show that its good faith and reasonable investigation ultimately gave the board ‘grounds for concluding that a threat to the corporate enterprise existed.’” In other words, after conducting a reasonable investigation and acting in good faith, the board must show that it sought to serve a legitimate corporate objective by responding to a legitimate threat. If the threat is not legitimate, then a reasonable investigation into the illegitimate threat, or a good faith belief that the threat warranted a response, will not be enough to save the board.

The second part of Unocal requires a board to show that the defensive measures were “reasonable in relation to the threat posed.”  This element of the Unocal test recognizes that a board’s powers to act “are not absolute” and that a board “does not have unbridled discretion to defeat any perceived threat by any Draconian means available.” When applying the reasonableness standard, the court does not substitute its judgment for that of the board. The court instead determines whether the measure falls within “the range of reasonableness.”

When conducting the proportionality analysis, the court also examines the relationship between the defensive action that the directors took and the problem they sought to address. The court thus examines “the reasonableness of the end that the directors chose to pursue, the path that they took to get there, and the fit between the means and the end.” It is the specific nature of the threat that “sets the parameters for the range of permissible defensive tactics” and a “reasonableness analysis requires an evaluation of the importance of the corporate objective threatened; alternative methods for protecting that objective; impacts of the defensive action and other relevant factors.”

1.                  The Director Defendants’ Reasons for Acting

The Director Defendants’ actual and articulated reason for taking action figures prominently in the Unocal analysis. In the traditional language of Unocal, the directors must have identified and responded to a legitimate corporate threat. They cannot justify their conduct based on threats that they never identified or beliefs they did not hold. Before turning to the question of whether the threat is legitimate, the court must determine why the Director Defendants acted. This decision therefore starts by making factual findings concerning the threat or corporate objective to which the Board was responding when adopting the Plan.

a.                  The Actual Threats That the Board Identified

It is often difficult to distill a unified purpose behind a decision made by a group of people; often, members of the group have different reasons for supporting a decision. It is particularly difficult to discern such a purpose in the context of litigation, where there is always the risk that fact witnesses will recall events that occurred prior to litigation through the lens of newly crafted litigation positions.

This challenging task is further complicated here because the lawyer-drafted documents to which one would typically look for a statement of a board’s purpose—e.g., board resolutions, board minutes, company disclosures—do not reflect the Board’s actual intent. The materials from the March 19 Board meeting, including the resolution, the March 20 Press Release, and the March 30 Proxy Supplement, all state that the Plan was intended in part to serve as a takeover deterrent. But the Plan was not designed for that purpose, and some of the directors did not have that in mind when adopting the Plan. The Plan was not adopted with the objective of deterring takeover attempts.

In fact, the Plan was not adopted to protect against any specific threat at all. The Board was not concerned about any specific activist threat. Nor was the Board acting to preserve any specific asset like an NOL. Instead, the Board was acting pre-emptively to interdict hypothetical future threats.

The Plan was also not adopted in light of the Company’s prior experience with activism, although Defendants took that position throughout this litigation. It is true that Williams management cited prior activism as a justification for the Plan when communicating with stockholders in advance of the annual meeting. It is also true that Smith’s prior experience appears to have contributed to his support of the Plan. But there is no evidence that it was a motivating factor of the Board as a whole. The Board simply did not discuss the Company’s prior experience with activism during the March 18 or March 19 meetings. This justification appears to have emerged at the Board level after the Plan had been adopted. Indeed, Cogut testified that “the fact that the company had to deal with activists before was not a motivating force” and that he “would have had the same idea whether or not the company had ever had activist experience.”

The record is clear that the Company’s declining stock price was the initial catalyst for the Board’s decision. Testimony and contemporaneous emails align on this fact. The context and timing of the Plan’s adoption further corroborates it, as the Board called an “urgent” meeting as its stock price continued to decline in the wake of the market disruption caused by COVID-19 and the oil pricing war.

When asked during trial and at their respective depositions about the reasons for adopting the Plan, Cogut, Smith, Buese, Bergstrom, and Fuller testified generally that the intent of the Plan was to deter stockholder activism, although they all added their own gloss when articulating this purpose.

Cogut’s testimony was the most unadorned and refreshingly candid. He testified that he proposed the Plan to insulate the Board and management from all forms of stockholder activism during the uncertainty of the pandemic. In Cogut’s words:

  • The Rights Plan was a “novel concept” that used “the technology of shareholder rights plans to provide insulation [for] management during the uncertainty created by the pandemic.”
  • The Plan’s objective was agnostic regarding different kinds of activism. When asked whether Cogut was “drawing distinctions between different kinds of activism” the Plan was trying to halt, he responded: “Any activism that would influence control over the company at an aggregate level above 5 percent, yeah.”
  • The Plan’s value was its ability “to prevent against an activist buying a toehold of 5 percent or more or acting in concert with other activists so that our management could be freed up . . . to run a company during COVID.”
  • The Plan’s power was immense: “[T]he shareholder rights plan is the nuclear weapon of corporate governance,” and “nuclear weapons are deterrents” that would force activists to deal with the Board instead of talking to each other.
  • The Plan’s objective was to impose a “one-year moratorium” on

Smith similarly testified that he hoped to protect the company from outside pressures to allow the Board and management to “get our job done.” Smith expressed a desire to protect long-term interests. Smith also expressed a desire to force stockholders seeking to accumulate stock in excess of 5% to negotiate with the Board. In Smith’s words:

  • He described the rights plan as “one more arrow in the quiver” to “protect the company from more outside pressures so we can get our job done.”
  • His concern was: “[H]ow do we protect our long-term shareholders? And how do we protect this company?”
  • He was not focused on “any particular risks with respect to shareholder activism,” but he instead sought to “creat[e] a pathway that would allow us to move forward.”
  • He viewed the Plan as a form of buffer—“guardrails along the track so that we could have a map to be able to rationally deal with any type of event that might occur under a shareholder rights plan.”

Buese too was concerned about stockholder activism, but she focused more specifically on “short-term-oriented investors.” She also expressed concerns about the “rapid accumulation by shareholders.” In Buese’s words:

  • “[I]n the energy space, and the MLP sector in particular, there were a number of well-known short-termist parties and hedge funds who were known to work together in certain circumstances and had done so in the ”
  • The volatility in Williams stock price “was creating a lot of uncertainty and risk for the long-term value of the company that was completely unwarranted and not borne out by the performance of the company.”
  • [S]hort-term-oriented investors not infrequently will take the opportunity to build up, accumulate shares, and may act in a way or attempt to act in a way that is not consistent with the long-term, best interests of the overall shareholder group.”
  • [T]he rapid accumulation and the very low share price, even in just raw dollars, would potentially invite short-termism and hedge funds to jump
  • [Y]ou see the short-termism come out of the woodwork” where “the market was reacting to the macro conditions with a great deal of ”
  • The Board discussed the threat of a rapid accumulation of stock at the March 19 meeting and Morgan Stanley advised that the Plan “would deter an activist from taking advantage of the current market dislocation and challenges in monitoring unusual trading patterns that results in a rapid accumulation of a >5% stake.”
  • “[P]art of the fiduciary duty of the board members is that . . . if an offer is provided to the board and/or to management, that it’s our job to consider it and give it due The entire purpose of the [P]lan is to make sure that that was not done in a way that is only for the interests of the short-term investor taking that action and not in the overall best interests of the entire shareholder group for the longer term.”
  • But the Board was not aware of a “rapid accumulation of Williams stock by any particular investor” at the time the Plan: “[T]here was no actual threat. . . . [I]t was a perceived threat

Bergstrom testified that the Plan specifically targeted activists. He echoed the “guardrails” and “rapid accumulation” concerns raised by Smith and Buese. In Bergstrom’s words:

  • The Plan was “being used to avoid raiders – activists getting involved at the company because the stock had dropped from $24 to eight and made it much, much easier for somebody to come in who wanted to disrupt the company at that point in time. And that was the . . . concern that I had.”
  • Activist activity was the “big concern from my perspective. I’m not sure how widely -- how wide that was a concern of the rest of the board. That was clearly mine.”
  • The Plan “allows the company to -- the board to negotiate and talk to the shareholder who jumps in the middle and wants to do something different dramatically or different than what the company currently is doing.”
  • When the Plan was adopted, “[t]here was not any specific activist investor threat,” but “the result in stock price decline certainly made it much, much easier for that to occur.”
  • He further explained that “we thought if we did nothing, that the company was at risk for activist investors to do things that were not in the best interest of the total shareholder base. . . . Plus, at that point, you know, the stock price, our cash flow had not changed materially and the stock price had dropped . . . by thr And the price was not representative of the value of the cash flows going forward. And so we felt like as a board we needed to do something . . . to protect it.”

Fuller testified that the Plan was intended to avoid disruption by insulating the management team to allow them to focus on long-term interests. She too testified as to her desire to protect the Company against short-termism and the rapid accumulation of stock. In Fuller’s words:

  • “The company is dealing with a whole host of very significant and serious, serious issues at this time. And what’s being discussed is something to put in place for the short-term to at least make sure that a group of activists don’t just take a position without having to declare themselves and their . . . And I really wanted this excellent management team to at least be focused on making sure that we weren’t vulnerable.
  • “What was foremost in my mind was making sure that we got the best value for shareholders. And that . . . the management team was focused on making sure the company navigated and that shareholders, long-term shareholders . . . would not be in a position where there was a sale that was way below what the company was truly worth.”
  • The “danger” posed was that the stock “was so underpriced that someone could amass a fair amount of stock and put itself in a position of forcing the board to take action that was not in the best interest of the long-term shareholders.”
  • When asked about threats to corporate policy and effectiveness, she responded that she was “aware of . . . what had happened in a generic sense in 2013. And that it had been pretty really disruptive to the management of the And thinking about disruption, we are already in a disruptive environment, hugely disruptive, was something that I was concerned would have a negative effect on the operations of the company.”

 A few themes emerge from the Director Defendants’ testimony. First, they all expressed the sentiment that the Plan was intended to deter stockholder activism. Second, they desired to insulate the board from activists pursuing “short-term” agendas and from distraction and disruption generally. Third, they were concerned that a stockholder might stealthily and rapidly accumulate large amounts of stock.

b.                 The Legitimacy of the Actual Threats

The first prong of Unocal requires evaluating whether the Board has demonstrated that it conducted a good faith reasonable investigation and had “grounds for concluding that a threat to the corporate enterprise existed.” Defendants have demonstrated that the Board conducted a good faith, reasonable investigation when adopting the Plan. The Director Defendants are nearly all independent, outside directors. They considered the Plan over the course of two meetings. Although aspects of the record create the impression that the second Board meeting was window dressing, it is clear that there was genuine deliberation concerning the Plan. Defendants were advised by outside legal and financial advisors who were available to answer questions. Certainly, aspects of the process were less than perfect. Still, nothing about the process jumps out as unreasonable.

The real problem is not the process that Defendants followed, but the threats they identified. The first threat was quite general—the desire to prevent stockholder activism during a time of market uncertainty and a low stock price. The second threat was only slightly more specific—the concern that activists might pursue “short-term” agendas or distract management. The third threat was just a hair more particularized—the concern that activists might rapidly accumulate over 5% of the stock and the possibility that the Plan could serve as an early detection device to plug the gaps in the federal disclosure regime. Each of the three threats were purely hypothetical; the Board was not aware of any specific activist plays afoot. The question presented is whether these hypothetical threats present legitimate corporate objectives under Delaware law.

i.                        Stockholder Activism

“Stockholder activism” is a broad concept that refers to a range of stockholder activities intended to change or influence a corporation’s direction. Activists may pressure a corporation to make management changes, implement operational improvements, or pursue a sale transaction. They may seek to catalyze or halt a merger or acquisition. More recently, “ESG activism” has come to the fore, and stockholders have begun pressuring corporations to adopt or modify policies to accomplish environmental, social, and governance goals. Many forms of stockholder activism can be beneficial to a corporation, as Defendants themselves recognize.

Under Delaware law, the board of directors manages the business and affairs of the corporation. Thus, stockholder activism is directed to the board. And activists’ ability to replace directors through the stockholder franchise is the reason why boards listen to activists. Most activists hold far less than a hard majority of a corporation’s stock, making the main lever at an activist’s disposal a proxy fight. In this way, stockholder activism is intertwined with the stockholder franchise.

Under Delaware law, directors cannot justify their actions by arguing that “without their intervention, the stockholders would vote erroneously out of ignorance or mistaken belief” in an uncoerced, fully informed election. “The notion that directors know better than the stockholders about who should be on the board is no justification at all.”

Viewing all stockholder activism as a threat is an extreme manifestation of the proscribed we-know-better justification for interfering with the franchise. That is, categorically concluding that all stockholder efforts to change or influence corporate direction constitute a threat to the corporation runs directly contrary to the ideological underpinnings of Delaware law. The broad category of conduct referred to as stockholder activism, therefore, cannot constitute a cognizable threat under the first prong of Unocal.

To be sure, Delaware law does not categorically foreclose the possibility that certain conduct by activist stockholders might give rise to a cognizable threat. Defendants cite to four cases where a Delaware court upheld defensive actions taken in response to types of stockholder activism. All involved different scenarios and more specific threats.

Defendants first cite to Polk, a stockholder challenge to Texaco’s agreement to repurchase the shares of the Bass Brothers, well-known takeover artists and greenmailers, and who had acquired just under 10% of the company’s stock. The Bass brothers were poised to launch “some hostile . . . move” on Texaco at a time when the company was “vulnerable” because “management was consumed with . . . obtaining government and shareholder approval” of its $10 billion acquisition of Getty Oil Company—at the time, “one of the biggest corporate acquisitions in history.” The purchase of the Bass Brothers’ shares drew multiple stockholder lawsuits. The company settled the lawsuits by agreeing to provide extensive supplemental disclosures and modify a standstill agreement that was part of the transaction. This court approved the settlement over the objection of certain Texaco stockholders, and the objectors appealed.

On appeal, the high court found that the board reasonably identified a cognizable threat under Unocal based on the “disruptive effect and the potential long-term threat” posed by the Bass Brothers. In support of this conclusion, the high court simply cited Unocal, which involved defensive measures adopted in response to takeover activity. The high court’s abbreviated reference to Unocal suggests that the Delaware Supreme Court credited that the Bass Brothers presented a takeover threat. The lack of more extensive analysis also is not surprising because Polk involved an appeal from a decision approving a negotiated settlement. The court thus applied a doubly-deferential legal standard: settlements are approved at the discretion of the trial court, and those decisions are reviewed on appeal with deference. The Polk case does no validate a generalized concern about activism as a threat that supports a defensive response.

Defendants next cite to Cheff, where the board of Holland Furnace Company (“Holland”) rejected a merger proposal from Arnold H. Maremont of Maremont Automotive Product, Inc. (“Motor Products”). Unbeknownst to the Holland board at the time, Motor Products had acquired a large block of Holland shares on the open market, and after Holland rebuffed Maremont’s merger proposal, Maremont began using his stock holding to agitate for control and a restructuring of the company. He demanded that he be named to the Holland board, “threat[ened] to liquidate the company,” and threatened to “substantially alter” Holland’s sales force, which Holland viewed as a “vital factor in the company’s success.” Maremont’s threats caused operational disruption—“substantial unrest . . . among the employees” that caused twenty-five of the Holland’s “key men” to resign.

As in Polk, the Holland board responded to Maremont’s activity by repurchasing his shares at a premium, and the repurchase precipitated derivative stockholder actions alleging that the repurchase constituted a breach of fiduciary duties. The trial court held in the plaintiffs’ favor. On appeal, the Supreme Court found that the Holland board acted with justification in response to a reasonable threat to Holland’s existence: “[T]he board . . . believed, with justification, that there was a reasonable threat to the continued existence of Holland, or at least existence in its present form, by the plan of Maremont to continue building up his stock holdings.” Like Polk, Cheff did not involve generalized concern about activism. It involved a concrete takeover attempt and a specific and on-going threat.

Defendants further cite to Yucaipa, where Ron Burkle’s activist hedge fund Yucaipa had acquired a 17.8% stake in Barnes & Noble and disclosed in its 13D that it might acquire as much as 50%. Another hedge fund with a history of piggybacking on Yucaipa’s investments increased its stake from 6.37% to 17.44% of the company. In response, the company adopted a pill with a 20% threshold while grandfathering the 30% stake of the company’s founder and CEO. Yucaipa brought litigation challenging the pill.

After trial, the court upheld the pill under Unocal. When evaluating the first prong of Unocal, the court found that the board acted with justification in response to the threat of a “creeping acquisition” and that the pill was a reasonable response. Like Polk and Chef, Yucaipa involved a specific takeover attempt—there through a creeping acquisition—that manifested as a concrete threat. Nothing in Yucaipa validates a general concern regarding stockholder activism.

Defendants lastly cite to Third Point, as case that resembles Yucaipa. Dan Loeb’s activist hedge fund Third Point acquired just under 10% of Sotheby’s stock, publicly filed a “poison pen” letter decrying various board decisions, began spreading rumors that he intended to replace management, and launched a proxy contest to replace three incumbents on Sotheby’s twelve-person board. Sotheby’s also detected “several hedge funds” in addition to Third Point “accumulating its stock simultaneously.” Sotheby’s board adopted a pill with a 10% threshold. Loeb requested a waiver of the pill, which the board refused. Third Point brought litigation challenging the adoption and refusal to waive the pill and sought to preliminarily enjoin the annual meeting pending resolution of its claims.

On a decision denying the motion for preliminary injunction, this court concluded that the plaintiffs were not likely to succeed on their claims. When evaluating the first prong of Unocal, the court found that the board was justified in adopting the pill for the purpose of defending against “creeping control.” The court acknowledged, however, that the creeping-control threat was no longer present when the board determined not to waive the pill at Loeb’s request. By that time, the threat had morphed into a concern that Third Point would improperly exercise “effective, rather than explicit, negative control” as Sotheby’s largest stockholder. The court cautioned against viewing “effective negative control” as “a license for corporations to deploy defensive measures unreasonably” and observed that the circumstances in Third Point rendered the threat legitimate in part because Loeb had acted in an “aggressive and domineering manner.” Third Point thus involved a specific takeover attempt that started as an effort to obtain creeping control. The Third Point decision does not validate a general concern about activism as a legitimate threat.

None of these decisions support the notion that generalized concern about stockholder activism constitutes a cognizable threat under Unocal. Rather, these cases demonstrate that a board has authority to respond to a specific takeover attempt, even when the attempt does not involve a traditional tender offer. Read broadly, the cases support the proposition that a Board can adopt defensive measures in response to concrete action by a stockholder activist. The Board’s general concern about stockholder activism is insufficient.

ii.                        Short-Termism and Distraction

The Board’s second concern was that activists might pursue short-term agendas or disrupt or distract management. The “short-termism” justification refers to the concern that “a particular activist seeks short-term profit without regard to the impact on the company’s long-term prospects.” The “disruption” justification typically refers to the concern that the actions of the activists might cause operational disruption, as in Cheff. Here, the Director Defendants instead frame this concern as a desire to insulate the management team from distraction.

No case has evaluated under Unocal whether these types of particularized activist concerns constitute cognizable threats. The threats validated in Defendants’ four cases discussed above involved threats that differed materially from the factual context here.

Each of Defendants’ cases, unlike this case, involved takeover threats. In Polk, the Bass Brothers had obtained a substantial equity stake in the company.  In Cheff, an acquirer had made a merger proposal and acquired a substantial bock, then used that block to advocate for a takeover, resulting in operational disruptions were so severe as to threaten the corporation’s existence. In Yucaipa and Third Point, the directors responded to creeping takeovers, which in Third Point could have left the activist with “effective negative control.” None of the cases involved a response to activism per se. Moreover, each of Defendants’ cases, unlike this case, involved defensive measures adopted in response to a specific activist or group of activists. The threat was not hypothetical.

Reasonable minds can dispute whether short-termism or distraction could be deemed cognizable threats under Delaware law. These sorts of justifications, particularly short-termism, are conspicuous in the policy debate, but they become nebulous when viewed through a doctrinal lens. The central criticism of short-termism is that “shareholders who favor short-termism . . . are hurting themselves as much as they are hurting their fellow shareholders.” This is a valid policy argument, but as one group of scholars have commented, the “‘short-termism’ argument just particularizes the concern that shareholders will cast votes in a mistaken assessment of their own best interests.” That is, short-termism and distraction concerns boil down to the sort of we-know-better justification that Delaware law eschews in the voting context.

Although there is room to disagree as to whether short-termism or distraction could be deemed cognizable threats under Delaware law, this decision does not resolve that issue. Even if justifications of short-termism or disruption could rise to the level of a cognizable threat, hypothetical versions of these justifications cannot. The concerns in this case are raised in the abstract—there is no “specific, immediate” activist play seeking short-term profit or threatening disruption. When used in the hypothetical sense untethered to any concrete event, the phrases “short-termism” and “disruption” amount to mere euphemisms for stereotypes of stockholder activism generally and thus are not cognizable threats.

iii.                         Rapid Accumulation of Stock

The third justification for the Plan is the concern that activists might rapidly accumulate over 5% of the stock and the belief that the Plan could serve as an early- detection devise to plug the gaps in the federal disclosure regime.

In his March 2015 Harvard Business Review article, Corporate Governance 2.0, Professor Subramanian advocates for boards of public companies to adopt what he calls an “advance notice” pill with a 5% threshold. He argues that “when an activist investor threatens a proxy contest or a strategic buyer makes a hostile tender offer,” boards often react with a “no-holds-barred, scorched-earth” defense rather than providing stockholders with an “orderly shareholder voice.” As a contributing factor to this problem, he cites “lightning strike attacks,” which are rapid, undetected accumulation of stock in a short period of time, the precise concern articulated by the Board in this action. Corporate Governance 2.0 cites to one instance of a lightning-strike raid in 2010 involving J.C. Penney, where two activist groups acquired more than a quarter of the company’s shares before the ten-day disclosure requirement expired.

Lightning strikes go undetected under the federal disclosure regime, which requires stockholders to disclose their ownership position after crossing the 5% threshold but gives stockholders ten days to do so. The federal disclosure regime does not prohibit stockholders from continuing to acquire stock during that ten-day period and does not capture “wolf pack” activity.

To avoid lightning strikes and promote an “orderly shareholder voice,” Subramanian recommends that boards effectuate a private-ordering response in the form of an advance-notice pill. A similar private-ordering solution to perceived defects in the federal disclosure regime was endorsed by Professors John Coffee and Dairus Palia in their Spring 2016 article, The Wolf at the Door: The Impact of Hedge Fund Activism on Corporate Governance (“Wolf at the Door”). This decision refers to the private- ordering solutions discussed in both Corporate Governance 2.0 and Wolf at the Door as “gap-filling pills.”

This decision need not address whether a true gap-filling pill would be permissible. As discussed below, the features of the Plan are more extreme than any of the gap-filling pills discussed in Corporate Governance 2.0 or Wolf at the Door. At this stage of the analysis, the question is whether the desire to fill gaps in federal disclosure laws through private ordering constitutes a legitimate corporate objective under Unocal. A related question is whether the gap-filling objective becomes more viable in the face of market uncertainty or a precipitous stock drop resulting in a stock price that undervalues the corporation.

Reasonable minds can dispute whether a gap-filling purpose standing alone is a legitimate corporate purpose under Unocal. The main concern is that if gap filling were a legitimate corporate objective that justified the adoption of a poison pill, then all Delaware corporations subject to the federal disclosure regime would have a ready-made basis for adopting a pill. These policy concerns are only slightly mitigated by a precipitous stock drop, which is not an uncommon occurrence.

Recognizing an omnipresent justification for poison pills would constitute a dramatic turn in Delaware law, which has consistently held that a pill’s adoption and maintenance raises concerns sufficient to give rise to enhanced scrutiny. This court routinely views poison pills as situationally specific defenses and has conducted fact- intensive inquiries to determine whether the action is justifiable under the unique circumstances of the case. Put differently, Delaware law has handled these “nuclear weapon[s] of corporate governance” with the delicacy they deserve. Delaware’s approach has created an appropriate culture of caution in the board room. For example, last year prominent defense firms recommended against the reflexive adoption of a pill in response to COVID-19, noting the need for “[c]ompany-specific circumstances as well as indicia of emerging or present threats” to justify a pill’s adoption.

Just as this decision need not decide in the abstract whether a gap-filling pill is permissible, this decision also need not address whether gap-filling represents a legitimate corporate objective. This decision instead assumes for the purposes of analysis that gap filling to detect lightning strikes at a time when stock price undervalues the corporation is a legitimate corporate purpose under the first prong of Unocal. The question becomes whether the adoption of the Plan was a proportional response to that assumedly valid threat.

2.                  The Proportionality of the Response

Because Plaintiffs do not claim that the Plan is coercive or preclusive, the second prong of the Unocal inquiry requires the court to evaluate whether Defendants proved that adopting the Plan fell within a range of reasonable responses to the lightning-strike threat posed.

The thirty-thousand-foot view looks bad for Defendants. As Morgan Stanley advised the Board at the March 19 Meeting, the 5% trigger alone distinguished the Plan; only 2% of all plans identified by Morgan Stanley had a trigger lower than 10%. Even among pills with 5% triggers, the Plan ranked as one of only nine pills to ever utilize a 5% trigger outside the NOL context. Among Delaware corporations, it was one of only two. The other Delaware corporation to adopt a 5% trigger for a non-NOL pill did so in distinguishable circumstances—in the face of a campaign launched by an activist who held 7% of the company’s outstanding shares at the time the pill was adopted. Of the twenty- one pills adopted between March 13 and April 6, 2020, only the Plan had a 5% triggering threshold. Of the twenty-one companies that adopted pills during that time, thirteen faced ongoing activist campaigns when adopting their pill.

The Plan’s other key features are also extreme. The Plan’s “beneficial ownership” definition goes beyond the default federal definitions to capture synthetic equity, such as options. The Plan’s definition of “acting in concert” goes beyond the express-agreement default of federal law to capture “parallel conduct” and add the daisy-chain concept. The Plan’s “passive investor” definition goes beyond the influence-control default of federal law to exclude persons who seek to direct corporate policies. In sum, the Plan increases the range of Williams’ nuclear missile range by a considerable distance beyond the ordinary poison pill.

The fact that the Plan’s features depart from the default federal disclosure regulations is consistent with a gap-filling purpose, but the Plan’s features do not compare well against those of gap-filling pills. As discussed above, in 2015 and 2016, Professor Subramanian in Corporate Governance 2.0 and Professors Coffee and Palia in Wolf at the Door each endorsed different versions of a gap-filling pill. The Plan’s features exceed what commentators have proposed.

Professor Subramanian described one gap-filling pill in Corporate Governance 2.0. His advance-notice pill had a 5% threshold tempered by an exemption for stockholders that disclose their position within two days of crossing the threshold.

The authors of Wolf at the Door discuss two gap-filing pills. The first proposal is a “standing” poison pill that defines a “group” more broadly than the express-agreement default of federal disclosure law. This standing pill would “preclude any shareholder— with some possible exemption for ‘passive’ shareholders—from exceeding a specified level (either 15% or possibly 10%)” and would include an “acting in concert” provision defined broadly so as to capture persons acting “‘in conscious parallelism’ with the leader of the ‘wolf pack.’” The authors observe, however, that the standing pill “will create considerable uncertainty and place high demands on courts.”

The authors’ second proposal is a window-closing pill, which builds off of a proposal made in 2010 by a New York law firm following the J.C. Penney lightning-strike attack. This pill would maintain the express-agreement acting in concert default of the federal disclosure regime but include a lower trigger threshold “of as little as 5.1% of the target’s stock if the acquirer did not file a Schedule 13D before purchasing stock in excess of the specified threshold.” The window-closing pill “has a limited objective . . . of compelling disclosure so that a board of directors, stockholders and the trading markets

can evaluate the ownership position of a substantial non-passive investor.” As originally conceived, the window-closing pill would have a “transitory five plus percent flip-in trigger,” meaning that it is only triggered if a stockholder exceeds 5% ownership within the ten-day window before disclosing the triggering acquisition.

The authors recognize that the window-closing pill too “would be subject to legal challenge” and would “anger the proxy advisors (who would then recommend that institutions withhold their votes for the directors of this corporation).” Accordingly, they identify a series of “compromises” designed to mitigate the impact of the window- closing pill. For example, the window-closing pill “might compensate for its short fuse by allowing the bidder to accumulate a greater level of stock (say, 15 or 20%), so long as it filed with the SEC immediately after crossing 5%.” Alternatively, it “might permit a 100% bid to be made” upon the bidder’s disclosure. In the authors’ view, “[e]ither concession should lead the Delaware courts to accept such a pill because neither pill is ‘preclusive.’”

The Plan includes more aggressive features than any of the gap-filling pills. The standing pill includes a higher trigger threshold of “either 15% or possibly 10%.” The window-closing pill contemplates a comparable threshold (“as little as 5.1%.”), but a less inclusive acting-in-concert provision (an express-agreement provision). To that structure, the authors recommended a series of potential compromises. Even the most extreme of the gap-filling pills, the advance-notice pill, contemplates an exemption for “shareholders that disclosed their positions within two days of crossing the threshold.”

Had the Board desired to close some of the gaps in the federal disclosure regime, the Board might have considered one of the less extreme options aimed at detection and designed to compel stockholder disclosure. Instead, the Board selected a Plan with features that went beyond those of gap-filling pills. Regardless of whether the Board intended to gap fill federal disclosure regulations—and whether that intent is permissible—the Plan’s combination of features created a response that was disproportionate to its stated hypothetical threat.

The Plan’s features also raise concerns when evaluated independently and divorced from comparisons. As Plaintiffs’ proxy solicitor testified at trial, the Plan’s combination of features are likely to chill a wide range of anodyne stockholder communications. Although the 5% trigger is a marked departure from market norms, it is not the most problematic aspect of the Plan, because a 5% ownership limit still permits an activist to buy a larger dollar value toehold in Williams than the vast majority of other poison pills with higher triggers. The primary offender is the AIC Provision, whose broad language sweeps up potentially benign stockholder communications “relating to changing or influencing the control of the Company.” The definition gives the Board discretion to determine whether “plus” factors as innocuous as “exchanging information, attending meetings, [or] conducting discussions” can trigger the Plan. This language encompasses routine activities such as attending investor conferences and advocating for the same corporate action. It gloms on to this broad scope the daisy-chain concept that operates to aggregate stockholders even if members of the group have no idea that the other stockholders exist.

In their 2019 doctrinal and policy analysis of anti-activist poison pills, Professors Marcel Kahan and Edward Rock express concerns over the breadth of a nearly acting-in- concert provision. In their view, “wolf-pack provisions suffer from two fatal flaws, each of which would on its own be sufficient to render them invalid.” First, they “do not clearly specify what activities would result in aggregation.” Key terms like “parallel,” “relating to,” and “influencing” are hard to apply, and “plus factors like ‘exchanging information’ and ‘attending meetings’” are quite broad. “Because triggering a pill would have severe adverse consequences, such vague provisions would have a chilling effect on an activist’s ability to communicate with other shareholders.” Second, “the very purpose of wolf-pack provisions—to make illicit parallel actions that are not the product of an agreement—is based on a fundamental misconception of how shareholders ought to interact.” Expounding on this last criticism, the authors explain that “[t]hese sorts of provisions threaten to chill the sort of shareholder interaction upon which sound corporate governance depends and that decades of reform have sought to encourage.”

To illustrate both fatal flaws and the effect of wolfpack provisions on stockholder activity, the authors present a hypothetical about Remus and Lupin, which this decision takes the liberty of altering to illustrate the same points. Imagine that Remus and Lupin each own 3% of Williams stock. Each is aware of the other’s activities solely from rumors and public disclosures. Remus sends a letter to Williams asking for ESG initiatives and threatening to buy up stock and run a proxy contest if the Board does not adopt his proposal. Lupin has reviewed and agrees with Remus’s proposal.

Can Lupin meet with the Board, Remus, or other Williams stockholders to discuss Remus’s ESG proposal without triggering the Plan? Probably not. Can Remus communicate with other stockholders to determine whether there is support for his ESG proposal before launching the proxy context without fear of triggering the Plan? Not without risk of aggregating those stockholders under the AIC Provision.

Defendants have a few responses to these criticisms of the AIC Provision. First, they say that the Plan does not preclude any stockholder from launching a proxy contest, and that “[a]ny purported impact the Plan might have on routine activism, short of a proxy contest, is irrelevant under Unocal.” That argument misunderstands the proportionality inquiry of Unocal, which is not limited to the analysis conducted in Moran; rather, the proportionality analysis is tied to a pill’s purpose, and with new purposes come new considerations. Moreover, as Plaintiffs’ expert opined, activity leading up to a proxy contest can impede a stockholder’s ability to launch a proxy contest by cutting off private communications in advance of proxy contests. Mills explained that stockholders frequently “take the temperature” of other stockholders in advance of launching a proxy contest in light of the risk of financial and reputational damage resulting from a failed contest.

Second, Defendants observe that the AIC Provision is limited to actions that “relating to changing or influencing control” of Williams. Defendants contend that most routine forms of stockholder activism do not involve changing or influencing control of a company. Defendants argue that the AIC Provision contains several other “guardrails” limiting its applicability even when stockholders’ do act in ways “relating to changing or influencing control” of the Company. To echo the concerns of Professors Kahan and Rock, however, terms like “relating to” and “influencing,” along with the other broad guardrails, are nebulous and broad. Moreover, Cogut conceded at trial that facts similar to the above hypothetical would change or influence control of a company and be included within the AIC Provision.

Third, Defendants argue that the Board would never trigger the Plan in response to an activist play like the Remus Lupin hypothetical. They describe such an outcome is “farfetched,” and they say that the court should not presume that the Board would misuse its power under the Plan. But this line of logic would excuse nearly any combination of poison pill terms and does not support a finding that the Plan’s terms were reasonable in relation to the threat posed.  It also provides cold comfort to Remus and Lupin, and stockholders like them, who cannot rely on the Board’s benevolence and must regulate their behavior based on what the Board could do.

The Passive Investor Definition sets another easily activated tripwire. Mills cites to a concrete example of this concern. On the day the Plan was announced, a representative of BlackRock, which holds over 5% of Williams’ outstanding common stock [and a 13G filer], criticized Williams for failing to be fully transparent concerning the adoption of the Plan, stating “[t]his doesn’t look good from an ESG perspective.” This email reflects BlackRock “exercising the power to direct or cause the direction of the management and policies of the Company” and thus excludes BlackRock from the Passive Investor Definition. While it is probably true that the Board would exempt Blackrock and not risk angering a major stockholder player, other stockholders may not be so fortunate.

In the end, Defendants “bear the burden to show their actions were reasonable.” They have failed to show that this extreme, unprecedented collection of features bears a reasonable relationship to their stated corporate objective. Because Defendants failed to prove that the Plan falls within the range of reasonable responses, the Plan is invalid.

III.            CONCLUSION

For the foregoing reasons, judgment is entered in favor of the certified class declaring the Plan unenforceable and permanently enjoining the continued operation of the Plan. Having concluded that the Plan is unenforceable because the Director Defendants breached their fiduciary duties under Unocal when adopting it, this decision need not resolve whether the Director Defendants independently breached their fiduciary duties by failing to redeem the Plan.