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Bilateral v unilateral contracts
Bilateral offers allow the offeree to accept via a promise of future performance or by performance itself. By contrast, a unilateral offer can be accepted only through performance. With a unilateral offer, a promise of future performance is insufficient to demonstrate mutual assent.
Unilateral offers provide greater protection for the person making the unilateral offer (the "offeror"), who is not bound until they have received the thing that they've sought. By contrast, it creates greater risks for the person receiving the offer (the "offeree"). The risk to the offeree is that the offeror will revoke their offer (terminating the offeree's ability to accept) after the offeree has taken steps in preparation to complete their performance or even that they've begun performing.
While the law has subsequently developed to offer greater protection to unilateral offerees (see Restatement (Second) of Contracts ยง 45), unilateral offers still favor the offeror.
We'll see how this plays out in Petterson v. Pattberg and then how the law changed by reading Cook v Coldwell Banker.
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